Nike’s ‘Gold Digging’ T-Shirt Stirs Up Controversy

20 Aug
Picture courtesy of http://www.google.com
 
Nike did it again with a new slogan; however, I’m not too sure if they will be winning any rewards   Nike revealed their newest T-Shirt with the slogan ‘Gold Digging’ on the front.  According to Nike they created the shirt to support the women of Team USA who brought home 45 gold medals (more than the men by the way).  The shirt is only available in women’s sizes and it’s sparking controversy because of the slogan ‘Gold Digging’ and the fact it’s only made for women.
Personally, I don’t see the big deal about it.  First and foremost, for the people getting upset about the ‘Gold Digging’ slogan, let’s be real, there are gold diggers out there, but it’s not like that’s what Nike is trying to do.  They are trying to give props to the women that rocked the Olympics and I think it’s a good idea.  Not to mention, I think the shirts are cute as heck.  I mean it’s not like the shirt is like the Adidas slave sneakers.
 
What do you think?  Dumb slogan or smart marketing move?
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: